Augmented Sociology

We live in a society. We’re sociologists and that’s what we study. Come join us on the adventure of our society through the Socioverse. 


Ipad showing Augmented Reality experience

To experience the Sociologiverse access the AR link here and follow the instructions

There are 13 research areas represented in the Sociology Department, explore interesting topics and information related to these fields: 


Gender icon

Have you ever wondered how much gender plays a role in our everyday lives? As a large part of our identity, gender seeps into the economy, institutional inequality, and even the fashion industry. Today more than ever gender roles are being reversed and challenged by the fashion industry as gender becomes more fluid. Even where we decide to buy certain clothes to express ourselves has economic consequences and can be traced through networks from a store in the United States to a mass producing factory to an indigenous group that got the textiles to make garments at the beginning. By using our cultural capital, humans can better express their fluid identities that do not need to be restricted to what society deems “normal.”

Learn more about gender stereotypes and fashion 

Economy and Society

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Many individuals in the community of scholars who study entrepreneurship have shifted their attention towards high-technology, venture capital funded, businesses as the objective of research. As a result of this obsession, scholars are not paying attention to other types of businesses that are commonly made by people to the detriment of the us. 

Learn more about economy, society and Unicorn Startups 

Inequality and Social Stratification

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Have you ever felt like an imposter at Cornell? Underrepresentation in STEM highlights how microaggressions, isolation, and invisibility institutionally push out diverse students in STEM, especially Black women who are often not given the chance to speak or are actively excluded from conversations in STEM. Underrepresented people of color face invisibility and dismissal when seeking to contribute in discussions and must fight with proper support for their voices to be heard. STEM departments need to raise education awareness and training programs for students to seek out solutions to the perpetuation of underrepresentation in STEM.

Learn about women in STEM

Link to the Center for the Study of Inequality

Computational Social Science


Have you ever wondered what type of music your friends are listening to? Imagine this on a global scale where you can understand the trends of different geographic regions, emotional arousal, energy levels, and wakefulness across the entire planet. As streaming platforms such as Spotify are becoming more ubiquitous and even a form of social media itself, the large omnipresence and uniting bond that music spreads across the globe can reveal much about unique cultures, demographics, and network effects.

Learn more about music streaming and global trends

Social Networks

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Have you ever wondered why words spread so fast to people? So much of the world is connected through social media and the spread of information to the people you know and those you don’t even realize you know can expand in less than a second.  Social networks are intertwined and impact our everyday lives without us even noticing them. Our opinions, political movements, trends, news, the small world phenomena, and more can spread through society, embedding themselves in the connections we make with everyone around us - from our neighbor, our best friend, our worst enemy, our family member, or our friend's friend of another friend.   

Learn more about social networks during Covid-19

Social Demography

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Social demography unpacks the questions of population composition and change and how these interact with sociological factors at both the individual and larger society level. Social demographics provide key insight into factors including residential segregation, unemployment and occupational and income gaps between different social status groups. 

Learn more about the Cornell Population Center and demography

Sociology of Family

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The family is a complex unit of socialization that is an institution in and of itself. Reflecting on one’s family, there are so many sociological factors including race, ethnicity, culture, income, education, and more that shape children’s futures.

Learn more about family dinners and Adolescent Well-Being

The artists Hank Willis Thomas and Emily Shur reimagined Norman Rockwell’s “Freedom From Want,” the iconic 1943 ode to American abundance.

Sociology of Education

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Have you ever wondered about the implications of your education? Schools are institutions that relate to broader social structures including neighborhoods and family structures. Schooling is also inextricably linked to race and ethnicity, social class, and gender, intersecting between student’s personal experiences and outcomes

Learn about racism and schools in Chicago

School Choice, Neighborhood Change, and Racial Imbalance Between Public Elementary Schools and Surrounding Neighborhoods

Community and Urban Sociology

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When you visit a big city do you ever just stop and say hello to the stranger passing by you? Chances are you’re looking straight or staring at your GPS just to get to the right train station or landmark that is most familiar to you. Early concerns of sociology reflect how old norms are slowly becoming unfeasible in large cities as people are growing more and more indifferent towards each other and focused on their own individual lives. 

Learn more about our behavior in cityscapes



Organizations, Work & Occupations

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Have you ever worked as a flight attendant or waiter at a restaurant? Chances are you expect them to constantly be in an upbeat mood and smiling as if everything in the world is fine and would question their ability to do their job if anything deviates from this. Obviously, no one is perfectly happy all of the time, especially these workers who have to face so many different customers on a daily basis. This emotional labor and suppression of feelings during work can actually transform basic human feelings into a commodity and the ultimate commercialization of human feeling, which we often fail to realize ourselves.

“Sincerity” is detrimental to one’s job, until the rules of salesmanship and business become a “genuine” aspect of oneself.

Learn about gender and earnings

Learn about emotional labor and capital

Political Sociology & Social Movements

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Have you ever wondered how fast information spreads online in the matter of milliseconds? Imagine this information being harmful to marginalized groups and influencing the minds of millions by the click of a button. Misinformation on vaccines or political campaigns can sometimes cost people’s lives. With technology ever changing and information spreading through our social networks in the matter of an instant, how can policymakers and technology companies mitigate the spread of fake news?

Learn more about polarization and fake news

Sociology of Health & Illness

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In March of 2020, Cornell and universities and institutions across the globe shut down in response to the COVID-19 pandemic. Two years later and we are still recovering and facing the detrimental impacts that this disease has intertwined into our everyday lives and futures to come. One result of the pandemic that is less talked about is its effects on mental health. Depression, anxiety, fear, stress, abuse, and more are just a glimpse into the lasting effects that the pandemic has had on our next generation’s mental health.

Learn more about the pandemic and mental health

Learn about social disconnectedness and health among older adults


Benjamin Cornwell: Concept and oversight

Paulina Velazquez Solis: Concept, Installation design and fabrication, digital visual elements, interactivity and Augmented Reality:

Carolyn Chun: Independent Study research and concept

Chukwudumebi Obi: Independent Study research and 3D assets